Purpose: To design engagement platform for loyal customers of AirAsia Airlines.
1. Inspiration phase – insights, researches and benchmark:
- people need a visualization of possible destinations
- people are more engaged when interact with friends
- people are more willing to check-in when get rewards
- user interface must be consistent to BIG Loyalty Programme by AirAsia
- interaction with airlines can be more frequent and regular when e-services are more social and support engagement
- loyalty programs in airlines is no longer only miles flown
2. Ideation phase – challenges to solve and HMW:
- visualization of possible destinations
- visualization of visited destinations
- virtual rewards for flights
- user flows for check-ins
- integrated interface of current loyalty system with new engagement platform
- user flows for social sharing
- using social engagement loop
- KPIs and statistics interesting for users
3. Design:
- wireframes and mockups
- use cases
- user flows
- integration of current visual design of loyalty program with mockups of new engagement platform
Sample mockup for desktop
Sample mockup for mobile devices
Date: 2014
Credits:
- Axure RP
- used trademarks, logos, images etc. belongs to AirAsia